Is your marketing team communicating effectively? Communication is key to successful marketing. Without it, progress is hindered, duplicate and failed work is created, and quality and performance are drastically reduced. To ensure efficient communication, it is important to understand the four things that can kill communication, as well as the four secrets to effective communication.
Meetings are often seen as a necessary evil, but they can actually be detrimental to efficient communication. They are often not necessary, and when they are, they should be kept short and sweet. Emails can also be problematic; they can be easily misunderstood and take up too much of the team’s time. Project management tools can be helpful, but they should be used in conjunction with a project process and clear instructions to ensure they are used correctly. Finally, hidden messages can cause confusion and lead to mistakes.
To foster effective communication, firstly it is important to delete unnecessary meetings and move away from email. Slack can be used as an effective communication tool, and project management tools should be used with a project process and clear instructions. Finally, all conversations should be documented to ensure everyone is in the loop and held accountable.
By implementing the four secrets of effective communication, your team will be able to save time, increase quality, and boost productivity. Start by talking with your team to get their feedback on what can be improved, and take action on one of the principles. With a little effort, you can improve communication and create a little less chaos every day.
Originally reported by Martech: https://martech.org/the-4-secrets-of-effective-communication/
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