Digital Smiles
The shift to remote work has created the need for businesses to bring teams together using work management platforms and project management tools. Brianna Miller, director of marketing and demand generation at healthcare compliance analytics company Protenus, emphasised the importance of these tools, stating that there has been an increase in the output that marketing teams are required to bring to the table. She outlined the following 6 reasons why a marketing work management platform should be considered:
A marketing work management platform goes beyond project management by bringing together the entire workflow across multiple projects while also automating repetitive processes. It puts an end to fire drills by allowing managers to see their capabilities, resources, and how they can better allocate them. It also improves remote collaboration and overall team efficiency by optimizing and automating workflows, and eliminating the need for emails and chats. Additionally, it eliminates silos and supports cross-departmental coordination, as well as creating stakeholder visibility and improved project planning.
This increased visibility helps contribute to overall efficiency, and leaders can even accelerate projects as they can see what resources are available and can move them to prioritize one project over another. All in all, a marketing work management system is essential for teams to work more efficiently, and to move the needle for the company.
Originally reported by Martech: https://martech.org/6-reasons-why-you-need-a-marketing-work-management-tool/
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