Digital Smiles
Good content marketing relies on strong writing that is presented in an enjoyable user experience (UX). The presentation of your content is just as important as the words you use. To ensure your content is well-received, use the following tips to improve your content’s UX.
Firstly, use a simple layout, with lots of white space and a consistent design. This will reduce your bounce rate and keep your visitors engaged. Secondly, make sure your site is speedy and navigable. This will encourage your readers to stay on-site for longer. Thirdly, use visuals that are engaging and eye-catching, rather than generic stock photos. Fourthly, differentiate your calls to action and hyperlinks, to ensure they are easily spotted and clicked. Fifthly, fix or remove broken links, as they are frustrating to users and can harm your SEO. Sixthly, make sure your content is mobile-friendly, as more and more people are using mobile devices to access content.
Seventhly, maintain design consistency throughout your website. This will create a sense of comfort and familiarity with your brand. Eighthly, make sure sign-ups are as painless as possible, reducing the amount of information you request to only the essentials. Finally, double-check that your hyperlinks are working correctly.
By following these tips, you can ensure your content’s UX is up to scratch. This will help your audience to stay engaged and your content to reach its full potential.
Originally reported by Martech: https://martech.org/9-ways-to-improve-your-contents-ux-beyond-great-writing/
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