Digital Smiles
Acquia, a Boston-based digital experience platform (DXP) provider, recently announced the acquisition of website accessibility and optimization platform Monsido from CivicPlus. This purchase is set to expand Acquia's platform capabilities and automate processes such as web content accessibility in line with international Web Content Accessibility Guidelines (WCAG), finding and fixing quality issues, and ensuring brand and content compliance. It will also help to support compliance with privacy regulations like GDPR and CCPA, and allow users to adjust content to individual preferences and interests.
Making websites more accessible for people with disabilities not only enhances the browsing experience for everyone, but also prevents companies from being fined for violating federal laws. It also provides access to a large underserved market - 26% of adults in the US have some type of disability, and their annual disposable income is nearly $500 billion.
The deal is expected to be finalized early next year, and will give Acquia DXP users access to Monsido's automated processes. This move is set to greatly improve the DXP experience and help companies achieve their digital goals.
Originally reported by Martech: https://martech.org/acquia-acquires-tech-platform-to-expand-dxp-capabilities/
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