Digital Smiles
Martech is flooded with solutions, but what happens when you find a unique challenge that doesn’t have a ready-made answer? It is now easier than ever for businesses of all sizes to take advantage of Artificial Intelligence (AI) to solve problems and revamp antiquated systems. From healthcare to agriculture, AI has many applications that can be tailored to individual needs. We don’t need to wait for someone else to develop AI-enabled solutions - the technology is accessible and the platforms are versatile.
A great example of this is how one marketing and PR agency used AI to solve a problem they faced. The team questioned how AI could be used in their field, the risks of using it and how to blend the human with the artificial. They found that there was a gap in the AI landscape when it came to press release strategy – no tool could help brands understand how to ensure a press release is newsworthy before it's sent out.
The team created their own AI tool, 'Snooze or News', which scores press releases on criteria such as clarity, novelty, spelling, grammar and compliance with AP style guidelines. It also provides recommendations on how to improve the release and which publications to pitch it to. This shows that it is possible to create valuable technology without being a computer science expert or engineer - using a combination of existing technology and human expertise.
Businesses should not wait for tech giants to hand them a solution on a silver platter, but should instead take advantage of the opportunities that AI presents. Small, agile teams can act quickly to develop in-house solutions, pivot when needed and implement changes without having to wade through layers of corporate red tape. AI is propelling the world of marketing forward and it is time for business leaders to look at it as an opportunity for innovation.
Originally reported by Martech: https://martech.org/ai-for-all-how-anyone-can-create-ai-solutions/
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