Artificial Intelligence (AI) has become increasingly popular in marketing technology, with ChatGPT’s launch kickstarting the trend. An IBM survey found that 50% of CEOs are integrating generative AI into their digital products and services, while 57% are concerned about data security and 48% worry about bias or data accuracy. This week has seen a range of AI-powered martech products, platforms and features announced, such as XFactor.io’s MIKEY platform, Braze’s Sage AI, Botco.ai’s GenAI Chat Cloud, Vyond’s Vyond Go and springbig’s AI Assistant. These tools are useful for driving revenue-based growth decisions, customer engagement, providing fast, accurate answers to questions in a conversational manner, creating scripts and videos, and writing content for email campaigns.
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Originally reported by Martech: https://martech.org/this-weeks-ai-powered-marketing-technology-releases/
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