Digital Smiles
Artificial Intelligence (AI) has been a part of marketing technology for some time, but the launch of ChatGPT has made it a hot topic. Consequently, more and more AI-powered solutions are being announced each week. Here is a roundup of AI-powered martech products, platforms and features released this week.
Pegasystems' Pega GenAI is a set of 20 generative AI-powered boosters which are integrated across Pega Infinity '23. These boosters include a treatment creation assistant, automatic interaction summaries, email reply and meeting summary generators in Pega Customer Service, and a customer interaction simulator.
Sprinklr has developed Sprinklr AI+ for its customer experience management platform. This combines unstructured CX data from 30+ digital channels with generative AI to create content, improve feedback and assistance, and identify insights and subsequent actions.
Acquia has an AI assistant for its digital asset management platform, Acquia DAM (Widen). The assistant is integrated into the comments function of the review and proofing tool, Workflow, and can answer questions and make suggestions.
Meltwater has added AI-powered features to its media, social and consumer intelligence platforms. These include the ability to find insights from consumer and market data, a writing assistant, and a video analysis tool.
Clearview Social's Social Shuffle, a ChatGPT feature, automatically generates variations of a company's social media posts to eliminate redundancy on LinkedIn and other channels.
Inuvo's IntentKey suite of AI solutions now has a media mix modeling feature. It uses historical spend and performance to predict the optimal mix of media for any given budget, across channels, without using consumer tracking IDs.
Merchynt's ProfilePro is an AI-powered Chrome extension that lets small business owners manage their Google Business Profiles for themselves. It automates a range of tasks such as responding to reviews, optimizing business descriptions, and writing Google Business Posts.
MobileFuse's Fusion Video, its in-app mobile, CTV and DOOH advertising platform, uses AI to create outstream video placements, while taking into account performance and consumers when automatically building the video ad units.
AI is rapidly becoming a part of marketing technology, with new AI-powered solutions being released every week. This roundup highlights some of the new AI-powered martech products, platforms and features launched this week, providing businesses with a range of tools to optimise their marketing efforts.
Originally reported by Martech: https://martech.org/ai-and-marketing-technology-this-weeks-releases/
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