Digital Smiles
Artificial Intelligence (AI) is becoming increasingly prevalent in the realm of marketing technology. This week, various AI-powered martech products, platforms and features were announced, including Nvidia's NeMo Guardrails, CallRail's Premium Conversation Intelligence, MarTech's MarTechBot, WriteSonic's AI-powered content generation platform, Wondershare PDFelement's V9.5, Dash Hudson's AI-powered Social Listening solution, and GetResponse's AI Email Generator.
Nvidia's NeMo Guardrails is an open-source toolkit designed to make AI-powered apps more accurate, appropriate, on-topic and secure. The software includes code, examples and documentation businesses need to add safety to AI apps that generate text. It allows developers to build three types of guardrails: topic guardrails, which prevent apps from veering off into undesired areas; safety guardrails, which ensure apps respond with accurate, appropriate information; and security guardrails, which restrict apps from making connections only to external third-party applications known to be safe.
CallRail's Premium Conversation Intelligence uses AI to generate call summaries and analyze call sentiment analysis. It can automatically surface marketing insights, flag conversations as positive, negative, or neutral, and identify frontline team performance trends and opportunities.
MarTech's MarTechBot is the first ChatGPT-powered bot to be trained on the publication’s extensive, in-depth coverage of marketing technology. WriteSonic has launched an AI-powered content generation platform, designed to generate content such as blog posts, press releases, social media posts, email templates and more. Wondershare PDFelement's V9.5 includes a PDF AI robot to analyze, comprehend and summarize texts. Dash Hudson’s AI-powered Social Listening solution enables users to monitor videos and other visual content. Finally, GetResponse’s AI Email Generator is an all-in-one email solution that can generate copy, subject lines and designs.
The launch of ChatGPT has sparked a surge in the number of AI-powered solutions being announced, with a variety of tools now available for businesses to harness the power of AI in their marketing technology.
Originally reported by Martech: https://martech.org/this-weeks-roundup-of-the-latest-martech-featuring-ai-chatgpt/
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