Artificial intelligence (AI) is increasingly being used in marketing technology. To help business professionals keep up with the latest releases, here is a roundup of recent AI-powered martech products, platforms and features. These are grouped by function, such as CRM/Personalization, Customer Service, Marketplace Intelligence and Product Content.
CRM/Personalization: Salesforce’s Einstein GPT for Commerce combines AI models and real-time data from the Salesforce Data Cloud to automate and tailor shopper recommendations. One AI’s CRM integration summarises and extracts key information from customer interactions, helping to identify issues, new competitors and feature requests.
Customer service: Intercom’s Fin uses OpenAI’s GPT-4 and Intercom’s proprietary machine learning technology to provide trustworthy and accurate answers to customer questions. Verneek’s One Quin answers personalized questions through voice activation or text.
Marketplace intelligence: Course5 Intelligence has integrated OpenAI’s GPT models into its market intelligence platform, while Market Logic Software’s DeepSights is an AI assistant trained to answer business questions about market research and intelligence.
Product content: Optiwise.ai has integrated ChatGPT into its Walmart marketplace optimization system. Salsify PXM OpenAI Accelerator uses generative AI to expedite the creation of product content across the entire product catalog.
Advertising optimization: Baidu’s MediaGo AI integration automatically adjusts the delivery mode and strategy, while ChannelMix AI analyzes data in real time from multiple channels to deliver scenarios that predict optimal media mix and budget.
With so many AI-powered martech solutions now available, business professionals can find the right solutions for their needs. These solutions can improve customer experience, customer journey orchestration, market intelligence, product content and advertising optimization.
Originally reported by Martech: https://martech.org/a-roundup-of-the-latest-ai-powered-marketing-technology-releases/
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