AI is becoming increasingly popular in marketing technology. This week saw the launch of several AI-powered solutions for businesses of all sizes. Mailchimp's Email Content Generator is designed for small- and medium-sized businesses and allows users to generate email content and customise it to their brand, tone and marketing intent. Sprout Social has unveiled new GPT-powered features, including Smart Query Suggestions that can create tailored topics. Inuovo's IntentKey is an AI map of the connections between 25 million signals, which can help advertisers gain actionable insights. Lastly, Evocalize's EVOLVE platform allows franchisees to tailor content and campaigns based on their data, as well as provide detailed results predictions.
With so many AI-powered solutions available, businesses now have the opportunity to use AI to generate insights and automate the production of content. This can help to save time and money, while improving the effectiveness of campaigns and content.
Originally reported by Martech: https://martech.org/mailchimp-sprout-social-lead-this-weeks-ai-powered-martech-releases/
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