Generative AI is a high-value, additive capability for marketing, not a replacement for talent. Marketer leaders are increasingly recognizing this, with 81% of them saying generative AI won’t reduce team size according to a Norwest Ventures survey. On the other hand, those who don’t embrace AI risk falling behind in their careers. The AI market is set to grow twentyfold to $2 Trillion by 2030, according to Next Move Consulting, so it’s essential to understand where and how to apply it to maximize the opportunities and advance your career.
Five ways to harness AI in B2B content creation are:
1. Shortening research and planning cycles by using AI to quickly compile market trends and data. Automating the packaging and dissemination market and customer insights. And using robotic processing bots to create apps quickly to automate everyday tasks.
2. Creating content in all formats your customers use by using AI to create foundational content such as educational blogs and articles, SEO optimization, social media posts, newsletters, and product documentation. The ability to create video from text and vice-versa has also been a game changer for content consumption.
3. Delivering new levels of personalization and experiences by using AI to sort through vast amounts of big data from more sources. It can also help build the right messages for the right audiences at the right time, driving enhanced one-to-one, tailored experiences delivered across multiple channels.
To truly adapt to the AI revolution, marketers should stay ahead and add key skills to deliver more value. There are many AI tools and applications available today to help marketers get up to speed and understand how AI works. Comparing notes with peers, tapping into trusted communities and resources, and experimenting with AI tools are all great ways to learn and advance your career.
Originally reported by Martech: https://martech.org/how-to-accelerate-your-marketing-career-using-generative-ai-now/
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