This week, the world of technology-savvy business professionals was abuzz with news of AI-powered martech products, platforms and features released. Google revealed plans to use AI for generating unique ads using materials provided by marketers, while Constant Contact’s AI Content Generator allows customers to automate the copy drafting process for email, text and social media campaigns. Proxima has added AI to its proprietary database of 55 million B2C shoppers to generate audiences for prospecting, and Catchlight has released an AI-generated prospect email feature for financial advisors. Bloomreach Content, a headless content management system, now lets users add OpenAI’s ChatGPT Text Generator to it, while Storyteq’s Brand Portals is an AI-powered creative production hub for localizing and activating global campaigns. Silverpush’s Mirrors provides advertisers with access to a wide range of contextual signals for ad targeting, and Mobiquity Technologies’ ATOS 2.0 now uses AI-driven ad targeting technology to optimize placements in real-time. AI is revolutionizing the business world and these new releases are just the beginning.
Originally reported by Martech: https://martech.org/this-weeks-ai-product-releases-google-adds-generative-to-ads-and-more/
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