You can’t go anywhere these days without encountering a hyped conversation about AI. That’s fitting, given how it is changing the scope of work in many industries, including marketing operations (MOps). With the marketing operations talent shortage leaving businesses to wrangle the three-pronged problem of hiring, training and retaining skilled professionals, many seasoned marketers are being forced to carry out entry-level tasks. This has led to burnout and high turnover, leaving companies stuck hiring and training replacements instead of driving the company’s marketing vision forward.
However, artificial intelligence is being positioned as the solution to the MOps talent shortage. AI technologies can reduce the workload for higher-level marketing operations professionals, freeing their time and energy to focus on more strategic and higher-level tasks, ultimately leading to a more efficient and effective marketing team. Companies are seeing the value of an integrated system, as it can help to define workflows, automate processes and identify bottlenecks.
There are a number of areas where AI can play a key role in marketing operations, including process mapping, planning, data flow, code outlines, data extraction, faster content marketing, personalization and summarizing research and briefs.
However, while automating away all the “laborer” tasks won’t replace your need for an architect, companies should help their current MOps teams learn to work more effectively with AI so they can harness its potential while maintaining the strategic human judgment that sets great marketing apart.
Originally reported by Martech: https://martech.org/how-ai-can-help-address-the-marketing-ops-talent-shortage/
This article was written automatically by artificial intelligence. Please make us aware if you have any concerns about this automatically generated content.
