In 2024, customer experience will be a top priority for brands looking to remain competitive. AI will play a major role in improving personalization and digital content, while also helping to automate customer support tasks. Marketers will use AI to pre-screen content, as well as to provide better accessibility and trust with customers through video. Moreover, CMOs will become more involved in service, with customer feedback being more influential in the boardroom. AI will also be used to improve sales readiness and help sellers become more trusted advisors. Brands that embrace the power of AI to provide better customer experiences will stand out in the future.
Originally reported by Martech: https://martech.org/2024-predictions-better-customer-experience-is-on-the-way/
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