A recent survey by Basis Technologies has shed light on the current usage of AI tools amongst marketers. 72% use AI tools at least once a month, despite having doubts about its accuracy and output. 52% use the technology for content creation, and 80% believe it will make them more efficient at their jobs within the next five years. However, 55% think consumers will find a brand less authentic if it uses AI-generated content in marketing or advertising.
This week’s round-up of AI-powered martech platforms, solutions and features includes Constructor’s Attribute Enrichment, which improves online product catalog quality using deep learning and machine vision; Enji CO.’s new generative copywriting tool; KnowledgeLake’s Intuitive AI; Loop Media’s AI-Powered Brand Safety Layer; and Power Digital’s Nova Intelligence.
Technology savvy business professionals should be aware of the potential of AI tools for marketing and the associated risks, as well as the latest developments. AI technologies are becoming increasingly prevalent in the industry, and can be used to improve product catalog quality, create content, build workflows and forms, detect unsuitable content, identify competitive keywords and predict revenue trends.
Originally reported by Martech: https://martech.org/round-up-of-this-weeks-ai-powered-marketing-technology-releases/
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