As businesses brace for a potential economic downturn, many are searching for solutions to their current woes. AI tools, such as Robotic Process Automation (RPA) and ChatGPT, can create real efficiency and opportunity for businesses. AI can be used for creative tasks, such as writing content and generating keywords, as well as customer support and generating videos. Automation can create vast efficiencies within organisations, and save them money by reducing labour costs. Fluency’s RPA platform offers a range of services, such as Blueprints, which uses data to build advertising accounts at scale. By leveraging AI, businesses can recession-proof themselves and create a meaningful ripple effect across the organisation.
Originally reported by Martech: https://martech.org/how-ai-can-recession-proof-your-business/
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