Digital Smiles
The use of Artificial Intelligence (AI) in marketing technology is becoming increasingly popular. This week saw a range of AI-powered products, platforms and features announced, demonstrating the potential of this technology in transforming the marketing world.
Wurl’s ContentDiscovery is an AI-powered advertising platform that helps streamers and content publishers find high-value viewers. Messagepoint has added an AI engine, MARCIE, which provides content rewrite suggestions that align communications with desired reading levels, sentiment and length. Brandwatch has ChatGPT features that generate content insights into owned and competitor materials.
Stensul has added AI-powered content creation features to its platform, including a subject line, preheader text, and title generator; a writing style changer; and a CTA (call-to-action) text generator. Evocalize has added a generative AI content creator to EVOLVE, its suite of intelligent marketing capabilities, and Seedtag has added a generative AI capability to its contextual AI platform.
NetElixir’s audience intelligence platform LXRInsights has an AI-powered content generator which creates ad copy and product descriptions. IZEA has added two ChatGPT-powered features to IZEA Flex, its influencer marketing platform, and Yopto’s new email marketing solution, Yotpo Email, includes AI-powered product recommendations tailored to each subscriber.
The emergence of AI in marketing technology is rapidly transforming the industry. These new products, platforms and features demonstrate the potential of AI to improve the effectiveness and efficiency of marketing efforts.
Originally reported by Martech: https://martech.org/ai-in-martech-this-weeks-new-features-products-and-platforms/
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