The Amazon Prime Big Deals Days, coming up on October 10 and 11, is an exclusive sales event for Prime members only. This year, consumers are looking to get a head start on holiday shopping for family and friends, rather than shopping for themselves. According to a survey by Dynata, 69% of respondents said they are likely to buy from brands they know and are loyal to. Half of those surveyed plan to spend the same or more during the October Prime Days, while only 8% said they were likely to spend less. Almost half were somewhat or very likely to check out Amazon Live to discover products and make purchases.
The survey also stated that while 20% of the sample identified as Prime members and were aware of the upcoming event, 14% were both Prime members and unaware of the event. Prime members were equally divided between those planning to shop only on Amazon and those prepared to shop also with other online marketplaces (34% and 29%).
The survey reflects the intentions of Prime members, suggesting that economic uncertainty is unlikely to affect the major pre-holiday sales event. We’ll be keeping an eye out for the actual spending amounts once they come in.
Originally reported by Martech: https://martech.org/a-look-ahead-to-amazons-prime-big-deals-days/
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