Measuring content performance is an essential element of digital marketing success. Traditionally, traffic has been used as a yardstick for successful content, however, this is not always an accurate measure. Wayne Cichanski, VP of search and site experience at iQuanti, outlines in his SMX Next session seven key metrics to evaluate content effectiveness. These include consumer demand matching, topical journey coverage, topical depth, relevancy, tonality and voice matching, engagement metrics, and influence conversion rate. Assessing these metrics holistically can provide a more comprehensive and insightful assessment of web content performance.
Originally reported by Martech: https://martech.org/key-metrics-to-measure-content-effectiveness/
This article was written automatically by artificial intelligence. Please make us aware if you have any concerns about this automatically generated content.
