Every business marketer wants to know how effective their marketing is, and independent analyst firm Real Story Group has created a free tool to help them find out. The tool, built atop the RealScore platform, is a 15-minute survey for enterprise leaders to quickly self-assess in five key categories: Operations, content, data, decisioning and technology. Users get a numeric “effectiveness score” within and across those dimensions, as well as comparisons against the industry at large. RSG subscribers can further benchmark against industry-sector peers and download the results in PowerPoint format.
The tool was created in response to the increasing number of questions from marketing executives about the effectiveness of their stack. RSG president Tony Byrne explains that the tool was designed to answer questions such as “Are we actually good in terms of how we actually act? How good are we in terms of executing?”. The questions and scores have been based on RSG’s experience and have been checked and improved with the help of the firm’s MarTech Stack Leadership Council.
The tool can be found here, and is free for everyone to use. It is an attractive tool for business marketers as it provides a reliable, iterable and free way to assess martech.
Originally reported by Martech: https://martech.org/real-story-group-launches-free-martech-assessment-tool/
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