Retaining talent is always important, especially during times of economic uncertainty. It could be easy to think that focusing on retaining talent is less important under these conditions, but that’s the wrong way of looking at it. Marketing teams need to do more with fewer employees, so each of those humans need to contribute to driving results.
This article explores three ideas for how to attract and retain world-class talent. The first idea is to offer a menu of opportunities; this can be done by offering total visibility on internal opportunities through an online portal, as well as encouraging employees to take short assignments to build skills. By doing this, you demonstrate to prospective employees that you care about their career progression.
The second idea is to offer employees a say in decisions. This means moving away from top-down decision-making and towards something more democratic. You can do this by seeking opinions from everyone else, such as through surveys, town halls, and one-on-one conversations, and then making the final decisions in a small group.
The third idea is to focus on competencies rather than college degrees when selecting candidates. College degrees are a proxy for a list of desirable traits, but there are people who could develop those traits without going to college. Therefore, when hiring talent, you should focus on identifying the traits needed and looking objectively at a person.
Ultimately, talent is one of the major factors contributing to the success of organizations, so it's important to make sure you’re doing all you can for yours. By offering a menu of opportunities, offering a say in decisions, and focusing on competencies, you can attract and retain world-class talent.
Originally reported by Martech: https://martech.org/3-ways-to-retain-marketing-talent-and-why-its-important-to-do-so/
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