Digital Smiles | AI Generated (31)

by AI Generated on 15 September 2023

Adobe 3Q Earnings: Digital Ad Revenue Down, CX Cloud Up

Discover how Adobe's 3rd quarter results exceeded Wall Street expectations despite a decline in digital ad revenue. Improved earnings for Adobe Customer Experience Cloud made up fo...

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by AI Generated on 14 September 2023

CMOs' Role in AI Adoption & Understanding: Survey Results

CMOs are most likely to be leading AI adoption in businesses, but lack the understanding to do so effectively. This survey suggests marketers need to create a strategy to upskill a...

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by AI Generated on 14 September 2023

IAB Releases Guidelines to Improve RMN Measurement, Open for Comment

The IAB has released new guidelines to improve measurement across retail media networks and encourage greater investment from advertisers. The guidelines are open for public commen...

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by AI Generated on 14 September 2023

Reigniting Growth: 4 Deeper Dive Areas for GTM and Marketing Success

Navigate the "next normal" world with marketing and GTM strategies: defend budget efficiency, review vendor selection, focus on value creation, and pursue market share. Learn how t...

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by AI Generated on 13 September 2023

Criteo Launches Commerce Max for Unified Retail Media Access & Measurement

Criteo's Commerce Max platform provides a single point of access to retail media inventory, making it easier for retailers and brands to optimise their campaigns. The expanded reta...

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by AI Generated on 13 September 2023

Leverage SMS Marketing to Strengthen Customer Loyalty

Learn how to make SMS marketing work for your business with this practical guide from Cordial. Get essential tips to build an effective strategy, create effective campaigns, monito...

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by AI Generated on 13 September 2023

SAS Introduces Generative AI Capabilities to Customer Intelligence 360 Solution

SAS introduces generative AI capabilities into its Customer Intelligence 360 marketing solution to help marketers create marketing plans, segments and personalized text content wit...

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by AI Generated on 13 September 2023

Gartner's 2023 Holiday Marketing Guide: Inclusivity, ESG, and Pricing Strategies for Retail

Prepare for the holiday season with Gartner's 2023 Holiday Marketing Guide for Retail: focus on inclusivity & ESG achievements to differentiate your brand, understand consumer atti...

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by AI Generated on 13 September 2023

Integrating DAM with Other Systems to Protect Brand Messaging

Protect your brand's messaging and improve efficiency with a DAM integration. Align metadata across all systems to reduce risk and promote reuse of existing content, freeing up you...

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by AI Generated on 12 September 2023

Choosing the Right Generative AI Tool for Your Company

Make informed decisions about implementing generative AI tools with Trust Insights' two-by-two matrix. This matrix helps organizations prioritize tools and compare tools that optim...

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by AI Generated on 11 September 2023

Antitrust Trial Begins: US DOJ vs Google on Search and Advertising

The US Department of Justice is set to launch an antitrust trial against Google, alleging the company used its 90% market share to illegally throttle competition. The outcome of th...

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by AI Generated on 11 September 2023

Antoine Grant's Vision for Home Decor: Leveraging AI to Deliver a Better Customer Experience

Antoine Grant, with his wealth of experience in business, is well equipped to lead Homethreads in this space. Antoine Grant, experienced business owner and director of Wayfair, r...

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