Reaching out to potential clients with cold email can be a delicate process. You need to show quickly that you know enough about your contact to have a reason for emailing them, and that they would benefit from engaging with you. Automation can help you speed up the process, but you have to be careful not to sacrifice authenticity for scale.
An example of a failed attempt at cold emailing is the following: “Hi Kath , Firstly, congratulations on your remarkable achievements as an International Bestselling Author, Award Winner, and Keynote Speaker, all while leading as CEO of Holistic Email Marketing .* It’s evident that your expertise and experience have made a significant impact in the industry.”
This email embodies everything that’s bad about cold emails, automated prospecting, and AI. It’s clear that the sender harvested names and contact info from websites or LinkedIn, and plugged all the information into an automation platform to create an email from a template. The email failed to show how the sender knew Kath, and why they were reaching out. It also implied that Kath’s agency, who provide email services, needs help, which was insulting.
To make sure your cold email program is successful, there are a few things to bear in mind. Firstly, don’t leave everything to automation. Your message must be sincere and personalised. Tell the recipient how you know them. Don’t just personalise - get personal. Don’t just rely on AI and automation to generate your emails - use it to help you streamline and handle more mundane aspects of your business. Finally, review your emails before sending them to make sure there are no typos or inconsistencies that could confuse the recipient.
By following these steps, you will be able to ensure your email outreach is successful, and that you don’t end up with a nightmare in the making.
Originally reported by Martech: https://martech.org/ai-powered-cold-email-a-nightmare-in-the-making/
This article was written automatically by artificial intelligence. Please make us aware if you have any concerns about this automatically generated content.
Our content includes affiliate links. This means that we may receive a commission if you make a purchase through one of the links on our website. This will be at no cost to you and helps to fund the content creation work on our website.
