AWS has announced the expansion of its program to help advertisers and marketers find competent partners with solutions built on AWS. Previously known as the AWS Digital Customer Experience Competency, the expanded AWS Advertising and Marketing Technology Competency covers five competences: Audience & Customer Data Management, Privacy-Enhanced Data Collaboration, Ad Platforms, Ad Intelligence & Measurement, and Digital CX. Partners qualify for the program through demonstrated technical competency and customer success.
This program should be beneficial for advertisers and marketers as it provides independent, third-party accreditation for partners. Existing partners include some of the biggest players in martech software and consulting, such as Acquia, ActionIQ, Adobe, AppsFlyer, Braze, Brightspot, Contentsquare, HubSpot, LiveRamp, mParticle, SAS, Sprinklr, Tealium, Treasure Data and ZoomInfo. Consulting services with accreditation include Accenture, Infosys, Merkle, Publicis Sapient and PwC.
This expansion provides a great opportunity for businesses to find reliable technical partners, as well as for vendors, as it will act as a spur to those seeking accreditation. Furthermore, the program ensures the quality of the partnerships, as it requires partners to successfully complete a review of their delivery model, technical validation, and proven customer success.
This program is another example of the innovative ways in which AWS is helping businesses to grow and succeed. With it, businesses can be sure that they have access to reliable and trusted partners who can help them to make the most of the cloud.
Originally reported by Martech: https://martech.org/aws-expands-its-martech-competency-program/
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