The distinction between strategic and tactical decisions is fundamental to understanding how to optimise marketing performance. Strategic decisions focus on the 'what', while tactical decisions focus on the 'how'. Strategic decisions are inherently complex and require a hunch backed by little evidence, while tactical decisions are rooted in checklists and productivity systems. It is important to ensure that the time spent on strategic and tactical decisions is balanced correctly. Too much time spent on tactical decisions at the expense of strategic decisions can lead to optimising the wrong things. To help maintain a healthy balance between the two, teams should introduce structure into their work, such as sprints and planning cycles. By doing this, it will ensure that strategic decisions are given the necessary time and attention, and that the team is heading in the right direction.
Originally reported by Martech: https://martech.org/strategic-vs-tactical-decisions-how-to-find-the-right-balance/
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