Jennifer Paaske runs customer success at Boomer Baby, an independent Medicare insurance agency. While she and her partner Christine wear all the hats, including marketing, it can be hard for a small-to-medium business to keep up with the demands of modern marketing. Boomer Baby's business model is to help people navigate the Medicare process and get paid a commission by the insurance carrier when they help people enroll.
Paaske explained that hiring an expert in each new marketing strategy and technology is not an option, so they look to contracting niche experts for limited projects. GrowTal offers access to a network of marketers with a wide range of skills, allowing the Boomer Baby team to find and work with the right expert for their needs. They can find someone to help with automation, content production, digital ads, branding, and messaging.
GrowTal offers a more bespoke approach to supplying talent to brands and agencies, with a pre-vetted network of marketing talent. They hop on a call to get the best understanding of what the client needs, so they can source the exact expert that has expertise for the specific field. GrowTal can tailor its recommendations to specific verticals, like healthcare, clothing, luxury, and food.
Besides meeting the needs of clients, GrowTal also offers marketing experts an opportunity to build a flexible freelance career. They are paid an hourly rate, work the hours they choose, can decline to work for a client if they don’t see a good fit, and the process of applying to join the GrowTal community takes “a few weeks” from initial application to scheduling an interview.
Working with niche experts for limited projects is a great solution for small-to-medium businesses who don’t have the resources to hire a full-time marketing expert. GrowTal offers access to a pre-vetted network of marketing talent, with the flexibility to tailor their recommendations to specific verticals. They also offer a great opportunity for marketing experts to build a flexible freelance career.
Originally reported by Martech: https://martech.org/hed-working-with-freelance-marketing-talent/
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