Digital Smiles
In recent years, the role of CMOs and marketing leaders has changed drastically. Whilst previously focussing mainly on branding and creativity, marketing professionals now must also be knowledgeable in technology, data and analytics in order to demonstrate their impact on the bottom line. This episode of the MarTech podcast saw Jenn Atkins, Dun & Bradstreet's CMO, and Kim Davis, Editorial Director at MarTech, discuss how the marketing landscape is being shaped by emerging technologies such as AI and data, and how to ensure the customer remains at the centre of it all.
Jenn Atkins has a background in design and has been bringing creative thinking, experimentation and storytelling into every role, currently as CMO of Dun & Bradstreet, a global provider of business decisioning data and analytics. Kim Davis is a New York-born tech journalist with experience covering enterprise software, digital-ad data-driven urban planning and applications of SaaS, digital technology and data in the marketing space.
The podcast discussed the importance of having a solid data foundation for customer experience, marketing’s evolving role in customer experience, and how to keep up with emerging technologies such as generative AI and ChatGPT. Dun & Bradstreet enables companies to improve their business performance by providing them with data and insights, and it has been doing so since 1841.
The episode of the MarTech Podcast is a great resource for CMOs and marketing leaders looking to stay ahead of the game and understand how technology, data and analytics are impacting their role and customer experience. It is essential to ensure the customer remains at the centre of it all, and this episode is a great starting point for doing just that.
Originally reported by Martech: https://martech.org/the-future-of-cx-depends-on-innovative-generative-ai-and-data-insights/
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