Marketing and technology are ever-evolving fields, and the intersection of the two – martech – is no different. Professionals in this field must develop and maintain their skills and knowledge in order to stay up-to-date in their field. Fortunately, there are numerous cost-effective and reasonable opportunities available for professional development.
Company-provided training is often the most accessible and cost-effective option. Companies generally offer training applicable to all disciplines, such as coaching, emotional intelligence, prioritization and more. Additionally, senior leadership usually supports such initiatives, making it easy for employees to accommodate their schedules.
Industry-specific and discipline-related outlets are also important for professional development. These can help people understand the needs and motivations of customers and users, as well as provide competitive intelligence and emerging trends and technologies. Examples include Inside Higher Ed for higher education and MarTech for martech. Many tech vendors also offer product training and certifications, often free or low cost.
Professional groups and communities, such as MO Pros, Marketing Ops Professionals and Silicon Slopes, are great venues for members to support and assist one another. These groups typically have LinkedIn groups, Slack workspaces or listservs. Additionally, there are plenty of online courses available, such as those on Coursera and LinkedIn Learning, as well as resources available through local libraries. Mentor relationships are also a great source of professional development, but both parties need to commit to making the relationship worthwhile.
Finally, don’t forget that you too can be a great professional development resource. Consider presenting at an event or conference, mentoring another professional or starting a podcast, blog or YouTube channel.
Though there are many cost-effective opportunities available, the responsibility to make use of them lies with the individual. It’s up to each person to make the most of them.
Originally reported by Martech: https://martech.org/8-inexpensive-professional-development-ideas-for-martech-pros/
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