Criteo Launches Commerce Max for Unified Retail Media Access & Measurement

Criteo, a leader in digital measurement, is making its self-service demand-side platform (DSP), Commerce Max, available to all clients. The platform offers brands and agencies a single point of entry to retail media inventory, both on and offsite. It also provides closed-loop measurement, which lets advertisers quickly determine campaign effectiveness. In addition to Commerce Max, Criteo has also expanded its retailer monetization solution suite, which includes Commerce Yield Marketplace, Commerce Yield In-Store, and Commerce Yield Insights. This suite helps retailers integrate marketplace tactics and formats into their monetization strategies, access a wider range of offline inventory, and gain insights into digital shelf performance.

Retail media networks (RMNs) have become increasingly popular in recent years, as retailers strive to grow their revenue streams and brands and agencies aim to reach consumers in a buying mindset. However, the industry has been fragmented, making it difficult for retailers, brands, and agencies to reach their full potential. Commerce Max provides a one-stop shop for accessing retail media inventory, giving clients a convenient, unified platform to optimise their campaigns.

Criteo’s partnership with Integral Ad Science means that brands and agencies can measure viewability and invalid traffic on a retailer’s site across ad formats. This allows businesses to understand the effectiveness of their campaigns and make informed decisions on how to correctly allocate their media budget.

Commerce Max and the expanded retailer monetization solution suite offer retailers and brands a comprehensive toolkit for optimising their retail media campaigns. By providing a single point of access to retail media inventory, the platform makes it easier for businesses to identify and target their desired audiences, measure the performance of their campaigns, and maximise their returns.

Originally reported by Martech: https://martech.org/criteo-puts-retail-media-dsp-into-general-release/
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