It’s been 96 years since the television was invented and we’ve entered a new chapter in video content and consumption. You’re more than likely consuming a ton of video content every day, whether you realise it or not. Netflix users watch 203.8 million hours of streamed content each day, while the typical TikTok user spends 95 minutes daily scrolling through videos. It’s clear that video is the most rapidly expanding and potent marketing medium globally. Making videos used to be expensive and complicated, but technology improvements have made it easier and faster. Now is the time to embrace video as a primary marketing avenue.
The surge in video content’s popularity is expected to grow exponentially due to a number of factors. High-speed 5G mobile networks have become available in the US and are quickly expanding to other countries, providing access and availability of video content. Streaming TV is taking over and people love watching videos on demand. Short-form video content, such as TikTok and YouTube Shorts, is becoming increasingly popular. AI is also enhancing video capabilities, although it is not yet replacing video content.
If you’re ready to embrace video for your marketing, here are three strategies to stand out, build a brand and capture an audience: start long and go short, use the lean video method and produce a show. Start by building a YouTube channel and creating long-form videos, which can then be distributed and edited into shorter clips. Use the lean video method to create short videos on core topics, such as behind-the-scenes, how-tos, facts and industry information. Finally, create your own show with a host, schedule and focus, experimenting with different formats and engagement techniques.
Don’t let the fear of making videos stop you. Just turn on the camera and get started. Post videos on social platforms, such as Meta, Instagram, TikTok, YouTube or LinkedIn, and use live streaming to reach a wider audience. Brands that invest in video will benefit from increased awareness, reach and influence. Be the one to take the plunge and reap the rewards.
Originally reported by Martech: https://martech.org/why-video-is-the-marketing-channel-you-cant-afford-to-miss/
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