Customer Experience (CX) is one of the most important and toughest aspects of marketing. It involves every interaction current and potential customers have with a brand, from customer service to digital presence to physical store maintenance. Keeping up with the latest in CX can be a challenge, so here is a list of the people you must follow to stay on top of it.
Jay Baer – Jay is a customer experience and marketing keynote speaker and emcee who has written six best-selling books on customer acquisition and retention and founded five multi-million dollar companies. He is also founder of ConvinceAndConvert.com. Twitter: @jaybaer (270K followers), LinkedIn: Jay Baer (42K followers), Website: JayBaer
Jeanne Bliss – Jeanne is a leadership and customer experience advisor who hosts the podcast Customer Bliss and is the author of several books. LinkedIn: Jeanne Bliss (26K followers), Twitter: @JeanneBliss (25K followers), Website: Customer Bliss
James Dodkins – James is Pegasystems’ GTM Excellence, Customer Service & Sales Automation Director. He helped create the ACXS customer experience certification program. LinkedIn: James Dodkins (28K followers), Twitter: @JDODKINS (3K followers), Website: James Dodkins
Annette Franz – Annette is founder and CEO of CX Journey Inc and has been named one of “The 100 Most Influential Tech Women on Twitter”. She’s author of the books “Built to Win” and “Customer Understanding”. LinkedIn: Annette Franz (20K followers), Twitter: @annettefranz (27K followers), Website: CX Journey
Don Peppers – Don’s first book, 1993’s “The One to One Future,” written with long-time business partner Martha Rogers, Ph.D., is widely credited with having launched the CRM revolution. He is also one of the LinkedIn Top Voices. LinkedIn: Don Peppers (329K followers), Twitter: @DonPeppers (10.5K followers), Website: CX Speakers
Colin Shaw – Colin is a pioneer of customer experience and founder of Beyond Philosophy. He is author of several best-selling books, a LinkedIn Top Voice, and co-host of the business podcast The Intuitive Customer. LinkedIn: Colin Shaw (295K followers), Twitter: @ColinShaw_CX (14K followers), Website: Beyond Philosophy
Brian Solis – Currently VP of Global Innovation at Salesforce, Brian is a renowned digital anthropologist who researches technology’s impact on business, markets and society. He’s the author of many bestselling books. LinkedIn: BrianSolis (344K followers), Twitter: @briansolis (272K followers), Instagram: @briansolis (65K followers), Website: Brian Solis
Bruce Temkin – Bruce leads the Qualtrics XM Institute and is co-founder and chairman emeritus of the Customer Experience Professionals Association. LinkedIn: Bruce Temkin (36K followers), Twitter: @btemkin (17K followers), Website: XM Institute
Steve Towers – Steve is CEO and founder of The BP Group and author of the books “Dare” and “The Process Tactics Playbook”. LinkedIn: Steve Towers (31K followers), Twitter: @stowers (10K followers), Website: Steve Towers
Steven Van Belleghem – Steve is co-founder and board member of nexxworks and author of many business books. LinkedIn: Steven Van Belleghem (49K followers), Twitter: @StevenVBe (39K followers), Website: Steven Van Belleghem
These are some of the leading experts in MarTech customer experience. Following their advice and insights is essential to staying ahead in the field.
Originally reported by Martech: https://martech.org/martechs-customer-experience-experts-to-follow/
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