The use of Artificial Intelligence (AI) in marketing technology is on the rise, with new AI-powered products, platforms and features being announced every week. This week, Automattic launched an AI assistant for its WordPress.com content management system, Phrasee released its Content Engine, Aprimo introduced its AI Content Coach, Act-On Software unveiled its Act-On AI Create and Conversica launched its Revenue Digital Assistants. Additionally, AffinityX released its Chat to Conversion tool, Kouo unveiled its AI-powered emotion analytics technology, The Trade Desk introduced Kokai, NICE rolled out three new features for its Enlighten CX platform, Jasper released its Jasper Campaigns product and Rallio A.I. launched its content generation feature. Businesses should consider how AI-powered solutions can help them to get the most from their martech stack.
Originally reported by Martech: https://martech.org/the-latest-in-ai-powered-marketing-technology-releases/
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