The Metropolitan Museum of Art in New York is launching an innovative new experience that combines virtual and augmented reality elements. The Replica experience, designed by UNIT9 and Verizon in partnership with Roblox, Ode to Joy, and The Met, allows visitors to scan works of art from the museum's collection, capture digital versions of them, and show them off as virtual wearables in the Roblox game. Thirty-seven objects were selected for the experience from the museum's 1.5 million pieces, and users are guided around the museum by clues that appear on a digital map. Once scanned, the objects appear in virtual form in the user's inventory on Roblox. This experience allows art fans to use their phones as another set of eyes to see art in new and augmented ways, and extends the experience of the museum even after visitors have left.
The Replica app is currently available for free download on iOS and Android devices. This is part of a trend in the art world to use augmented reality to enhance the experience of visiting a museum. By introducing this experience to Roblox, The Met is able to take its artwork to even more people, allowing them to interact with it in a way that was not previously possible. The Replica experience is a great example of how technology can be used to bridge the gap between the physical and digital, and how it can be used to bring the beauty of art to a wider audience.
Originally reported by Martech: https://martech.org/metropolitan-museum-of-art-launches-roblox-augmented-reality-experience/
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