Meta has partnered with Ignite Visibility to present a comprehensive webinar on the Meta Conversion API (CAPI) Gateway. In this digital landscape, precise tracking of user interactions and conversions is essential for optimising advertising ROI. But browser and platform changes, stringent privacy regulations, and ad blockers can degrade performance. This is where server-side tracking comes into play. CAPI is one powerful tool, but it was often considered too technically demanding for many businesses. Meta and Ignite Visibility have now made server-side tracking more accessible with the launch of the updated CAPI Gateway.
Don’t miss out on this opportunity — register now for the webinar on Thursday, November 16th, at 11 a.m. PT. Ignite Visibility experts and Meta’s Global Business and product marketing manager will discuss the insights CAPI provides, guide you through its setup process, and introduce Ignite Visibility’s straightforward approach to transitioning to server-side tracking. They will also discuss how signal fragmentation impacts Meta advertising performance, and how enhanced targeting and optimisation can increase efficiency and reduce costs.
In this digital age, data is king and maintaining the integrity of your advertising signals is essential. This webinar is an opportunity for marketers to stay ahead of the curve and ensure that their campaigns continue to deliver optimal results. Sign up today to learn more about CAPI and how to use it to your advantage.
Originally reported by Martech: https://martech.org/meta-and-ignite-visibility-present-a-new-conversion-api-gateway-solution/
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