Exploring Google's Generative AI Search Experience

It's here - the all-new AI-powered Google Search engine we've heard rumours about under the code name Magi. This new search experience uses a variety of language models, such as MUM and PaLM2, to generate answers to queries faster and with more accuracy than ever before. Google clearly labels the answer as "Generative AI is experimental", which is then followed by an answer to your query. This answer is boxed in and links to the websites used to generate the answer. You can follow up with an additional question or click the toggle button to dive deeper. This new search experience will show answers for safer queries, but not for questions about giving a child Tylenol or questions in the financial space.

Google has a five-point approach to generative AI in search, focusing on information needs, information quality, safety constraints, ecosystem and ads. It is also playing it safe in YMYL (Your Money, Your Life) categories and is expanding YMYL to include civic information. Google aims to reduce the number of steps it takes to complete a task or goal and make the experience more fluid and seamless. It will also provide traffic and credits to the source of the content and design an experience that encourages users to dig deeper into those sources.

When Google launched Bard, there were limited citations and links to publishers, but in this search generative experience there are plenty of links to publisher websites. Google looks for factual corroboration across sources to build the answers and then show the citations. Plus, it won't directly cite or attribute a particular page.

Google has deployed its search quality raters to do some early testing before launching it to the public. You will be able to sign up to the waitlist to try out this new search experience in the coming weeks. It's clear that generative AI will change the search experience and we now have a better idea of how.

Originally reported by Martech: https://martech.org/heres-what-the-new-google-search-generative-ai-experience-will-look-like/
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