As the digital world expands, businesses are presented with new opportunities to reach their customers. The metaverse, or immersive reality, is a key channel through which to do this. It has already seen 400 million users worldwide, and is a vital part of marketing. To help you with this, we have compiled a list of the experts who should be followed in this field.
Cathy Hackl is the Chief Metaverse Officer and co-founder of Journey, and has been dubbed “Godmother of the Metaverse” by Fast Company. She is a globally recognised tech futurist and business leader, specialising in augmented and virtual reality. She has written three books and hosts the Adweek Metaverse Marketing podcast.
Joanna Popper is an award-winning Hollywood and Silicon Valley media executive, currently Chief Metaverse Officer at Creative Artists Agency. She has also served at HP’s Global Head of Virtual Reality, and as executive vice president of media and marketing at Singularity University.
Lindsey McInerney is the founder and CEO of Black Sun Labs, a web3 and metaverse consultancy. She is also CEO of Sixth Wall, and was previously Global Head of Technology and Innovation at AB InBev. She has been named to the 2023 Thinkers50 Radar List.
Andrew Schwartz is the Director of Metaverse Engineering at Nike, leading the way forward in creating digital fashion. He is an expert in digital innovation, marketing strategies, product design and content creation.
Nonny de la Pena is a pioneer in virtual and augmented reality, CEO of The Emblematic Group and founding director of the Center for Emerging Media and Narrative at Arizona State University. She has been called “The Godmother of Virtual Reality” by Engadget and The Guardian.
Finally, Lisa Peyton is an Experiential Marketing and Strategic Communications Professor at the University of Oregon, and a frequent contributor to MarTech. She also writes and publishes XR/AI Brief, a monthly newsletter focused on the intersection of AI and experiential marketing technologies and tactics.
These experts are the ones to watch in the world of metaverse marketing. Their knowledge and experience will be invaluable to business professionals looking to make the most of this channel.
Originally reported by Martech: https://martech.org/martechs-metaverse-marketing-experts-to-follow/
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