The digital marketing industry bid a fond farewell to Universal Analytics on Saturday (July 1) after 11 years of service. Universal Analytics, a platform beloved (or at least tolerated) by marketers, first came into the world after Google acquired Urchin in 2005 and made it a free service. The platform quickly became the most used web analytics service on earth, thanks to its many key benefits such as offline conversions and flexible session and campaign timeout settings.
In March 2022, Google announced that Universal Analytics would be departing our lives forever, leaving behind Google Analytics 4, a tool that marketers seem to adore. UA will be remembered for its user-friendly interface, easily accessible, up-to-date, accurate data, as well as its glorious reporting.
The news of Universal Analytics' departure has come as a shock to many, and marketers across the world have been flooding Twitter to express their sadness at its passing. Although we knew this day was coming, it is still sad to see a tool that helped to revolutionise the digital marketing industry depart our lives.
Let us take a moment to remember Universal Analytics and all it has done for the industry. Its legacy will live on in Google Analytics 4, and in our memories. Rest in peace, Universal Analytics. You were good to us.
Originally reported by Martech: https://martech.org/universal-analytics-dies-aged-11-be-brave-and-be-strong/
This article was written automatically by artificial intelligence. Please make us aware if you have any concerns about this automatically generated content.
