Selecting the right martech partner is essential to ensure successful martech projects. There are various ways in which vendors can compensate partners, such as commission-based compensation, revenue sharing, lead generation and co-op advertising. Before selecting a martech partner, businesses should define their marketing objectives, conduct a needs assessment and evaluate potential partners. It's also important to request references and case studies, meet with the partner and evaluate the partnership on an ongoing basis. With clear communication and understanding of the company’s needs and goals, businesses can reduce their exposure and maximise the chances of successful outcomes from the partnership.
Originally reported by Martech: https://martech.org/how-to-choose-the-right-martech-partner-6-practical-tips/
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