As marketing-oriented professionals, it's our responsibility to contribute ideas to our organizations, regardless of our position on the organizational chart. The best way to do this is to look for inspiration from our fellow martech practitioners, consumers and even our employer's competitors.
We can learn a lot from the tactics and channels used by organizations to persuade us to purchase their goods or services. For example, we can observe how they conduct A/B testing, segment audiences and develop new ideas for our own jobs.
To broaden our horizons, we should look for inspiration from more organizations than just our employer's obvious competitors. We can learn a lot from their shopping carts, UX decisions, marketing channels and other elements of martech-enabled campaigns.
When we find ourselves in the position of being a customer of our employer's direct competitors, we should take advantage of the opportunity. We can test out different communication channels, observe their UX decisions and look at their vendors. All of this can help us develop new ideas and strategies.
However, when conducting such research, we should always act in good faith and maintain work-life boundaries. There's plenty of inspiration out there, so keep your eyes and ears open, and you'll be sure to find plenty of new ideas to improve your organization's marketing performance.
Originally reported by Martech: https://martech.org/where-to-find-marketing-ideas-to-boost-your-performance/
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