Customer journey orchestration (CJO) is a powerful tool that can help businesses gain insights into the customer journey. Researching the right vendors and their capabilities is important in order to ensure that the CJO solution meets the business’ needs. The first step is to make a list of the CJO capabilities that the business already has, wants and can’t live without. Speak to peers at industry events to find out which vendors they use and why. Ask the vendors for a response to your list of requirements and if necessary, set up a formal RFI/RFP process. Then, set up demos with the potential vendors and ask questions related to data gathering, reporting, real-time interaction management and training/customer support. Lastly, research the MarTech Intelligence Report to find out more about customer journey orchestration and how it can help improve marketing operations.
Originally reported by Martech: https://martech.org/questions-to-ask-vendors-before-buying-a-customer-journey-orchestration-solution/
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