Digital Smiles
Generative AI is revolutionising the marketing industry, with 73% of B2B and B2C marketing executives now using it to create content such as text, images, videos and more. This is according to a recent survey by Botco.AI. Of those not currently using it, 31% expect to do so within a year and 46% within two years.
AI has been part of the marketing technology landscape for some time, but the release of OpenAI’s ChatGPT last December has accelerated the trend, with numerous AI-powered products, features and platforms being released in a very short period of time.
Generative AI is being used for a variety of tasks, including brainstorming, drafting and outlining (two-thirds of those surveyed), as well as creating images (69%), text (58%), audio/voice (50%), chatbots (37%) and coding (36%). B2B companies are leading the way with 78% having adopted AI, compared to 65% of B2C companies. The main reasons for not using it yet are the team training required to use it effectively (50%), cost (45%) and privacy and security concerns (45%).
The most commonly used tools are ChatGPT (55%), Copy.ai (42%), Jasper.AI (36%), Peppertype.ai (29%), Lensa (28%), DALL-E (25%) and Midjourney (24%). The survey was conducted in March 2021 and included 1,000 B2B and B2C marketing professionals from companies with 100 or more employees.
Originally reported by Martech: https://martech.org/73-of-marketers-now-using-generative-ai-tools/
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