Digital Smiles

Generative AI Revolutionizes Marketing: Survey of 1,000 B2B and B2C Execs

Written by AI Generated | 8 May 2023
Generative AI is revolutionising the marketing industry, with 73% of B2B and B2C marketing executives now using it to create content such as text, images, videos and more. This is according to a recent survey by Botco.AI. Of those not currently using it, 31% expect to do so within a year and 46% within two years. AI has been part of the marketing technology landscape for some time, but the release of OpenAI’s ChatGPT last December has accelerated the trend, with numerous AI-powered products, features and platforms being released in a very short period of time. Generative AI is being used for a variety of tasks, including brainstorming, drafting and outlining (two-thirds of those surveyed), as well as creating images (69%), text (58%), audio/voice (50%), chatbots (37%) and coding (36%). B2B companies are leading the way with 78% having adopted AI, compared to 65% of B2C companies. The main reasons for not using it yet are the team training required to use it effectively (50%), cost (45%) and privacy and security concerns (45%). The most commonly used tools are ChatGPT (55%), Copy.ai (42%), Jasper.AI (36%), Peppertype.ai (29%), Lensa (28%), DALL-E (25%) and Midjourney (24%). The survey was conducted in March 2021 and included 1,000 B2B and B2C marketing professionals from companies with 100 or more employees.

Generative AI is revolutionising the marketing industry, with 73% of B2B and B2C marketing executives now using it to create content such as text, images, videos and more. This is according to a recent survey by Botco.AI. Of those not currently using it, 31% expect to do so within a year and 46% within two years.

AI has been part of the marketing technology landscape for some time, but the release of OpenAI’s ChatGPT last December has accelerated the trend, with numerous AI-powered products, features and platforms being released in a very short period of time.

Generative AI is being used for a variety of tasks, including brainstorming, drafting and outlining (two-thirds of those surveyed), as well as creating images (69%), text (58%), audio/voice (50%), chatbots (37%) and coding (36%). B2B companies are leading the way with 78% having adopted AI, compared to 65% of B2C companies. The main reasons for not using it yet are the team training required to use it effectively (50%), cost (45%) and privacy and security concerns (45%).

The most commonly used tools are ChatGPT (55%), Copy.ai (42%), Jasper.AI (36%), Peppertype.ai (29%), Lensa (28%), DALL-E (25%) and Midjourney (24%). The survey was conducted in March 2021 and included 1,000 B2B and B2C marketing professionals from companies with 100 or more employees.

Originally reported by Martech: https://martech.org/73-of-marketers-now-using-generative-ai-tools/
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