Digital Smiles
HubSpot is continuously developing its software to provide businesses with better solutions for managing their marketing campaigns, lists and more. In February 2023, the platform has released several updates that technology-savvy business professionals should be aware of. These updates include custom properties for marketing campaigns, improvements to lists, easier social media publishing and email replies on mobile, SEO recommendations, filter using ‘or’ in views on index pages for all objects, saved task views, clearer workflow errors, resolvable comments and improved comment notifications, tracking of more accurate campaign engagement by checking bot filtering status, colored deal tags, improved playbook features, survey options, and ticket integrations.
Custom properties for marketing campaigns allow business owners to organize, filter and report on the custom campaign data most relevant to their operations. This feature makes campaigns behave like other standard CRM objects such as contacts and deals. Also, list releases such as the ability to create a random sample, clone and restore static lists, as well as ‘has/has not completed’ filters, make it easier to run A/B tests, create personalized actions for lists, and choose contest winners randomly.
Easier social media publishing and email replies on mobile (beta) enable teams to create and correct social media posts on the go. This beta release also allows sending and replying to emails within the mobile app, ensuring that emails are timely, tracked, and all team members can see the latest conversation and context.
New SEO recommendations scan websites for broken external links, verify pages are working properly, and confirm which pages are correctly blocked from search engines. Also, filter using ‘or’ in views on index pages for all objects makes it easier to find relevant information across multiple properties.
Saved task views, clearer workflow errors, resolvable comments, and improved comment notifications allow for better monitoring of team members’ tasks and important types of tasks. Also, track more accurate campaign engagement by checking bot filtering status and colored deal tags help teams prioritize deals.
Improved playbook features, survey options, and ticket integrations enable teams to collect more customer information, log data on records, search and view existing contacts, and associate a playbook with a specific HubSpot contact record. Business owners can also use surveys to gather customer ratings and feedback, as well as send and one-way sync Salesforce cases into HubSpot tickets for greater visibility of customer feedback across teams.
These new releases from HubSpot in February 2023 make it easier for business owners to manage their marketing campaigns and lists, as well as gather and report on customer feedback.
Originally reported by Martech: https://martech.org/hubspots-february-2023-releases-the-managers-guide/
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