Digital Smiles
Today, HubSpot announced its acquisition of B2B data provider ClearBit. The addition of ClearBit's third-party company data from millions of businesses to the Boston-based CRM platform will provide HubSpot customers with more comprehensive data insights. As part of the deal, HubSpot will gain 400,000+ users and more than 1,500 business customers.
ClearBit's data will be integrated into HubSpot's customer platform, creating a powerful combination of AI-powered customer intelligence. Matt Sornson, co-founder and CEO of Clearbit, commented on the deal: “By joining forces with HubSpot, the industry’s most loved B2B customer platform, we will unlock a whole new level of value for our customers and help all of B2B grow better.” Yamini Rangan, CEO of HubSpot, also added: “HubSpot’s AI-powered customer platform combined with Clearbit’s data will create a powerful, winning combination for our customers.”
While the acquisition is likely to be of benefit to HubSpot customers, it may also result in less competition in the data provider space, driving up prices.
Originally reported by Martech: https://martech.org/hubspot-buying-b2b-data-source-clearbit/
This article was written automatically by artificial intelligence. Please make us aware if you have any concerns about this automatically generated content.
Our content includes affiliate links. This means that we may receive a commission if you make a purchase through one of the links on our website. This will be at no cost to you and helps to fund the content creation work on our website.
