HubSpot and TikTok have joined forces to provide a direct integration between the popular social media platform and HubSpot's Smart CRM. This is the first CRM lead generation collaboration for TikTok, and the two companies are using a “no-code” approach to make it easy to deploy ads on the app and sync leads directly to HubSpot. Currently, this is only available in the U.S. and Canada, with plans to expand to other countries in the coming months.
TikTok has a diverse user base, with over 30% of its advertising audience being aged 35 and over, and a potential reach of 109,538,000 in the U.S. It also has a high level of engagement, with users spending an average of 1.5 hours on the app every day. Furthermore, 32.4% of TikTok users globally use the app to keep up-to-date with current events, and 71% of those who take action off the platform say that TikTok shows them what they are looking for.
B2B marketers are taking advantage of the platform, with 61% reporting that their company is already using it, and 72% of those achieving the goals they initially set. In terms of ROI, TikTok is tied in second place with Instagram and YouTube, with 16% of marketers citing it as having the best ROI. 78% of small business owners also reported a positive ROI through TikTok marketing.
The integration of TikTok and HubSpot's Smart CRM could help to reduce customer acquisition costs for small and medium-sized businesses, with 53% of U.S. SMBs reporting that their customer acquisition costs have been increasing in the past year. The short, cost-effective videos on TikTok don’t require a lot of expensive production, making it an attractive option for B2B marketers.
Originally reported by Martech: https://martech.org/hubspot-and-tiktok-announce-lead-gen-crm-integration/
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