Omnichannel messaging platform Infobip has announced a partnership with SMS customer engagement platform Community, allowing both vendors to expand their geographic footprint. U.S.-based Community has the opportunity to reach an international audience, while London-based Infobip will gain greater access to the North American market.
Community uses SMS to connect enterprise brands, political and public figures, creators, musicians and other celebrities to their audiences through a unique telephone number. This collaboration is intended to enable Community users to connect with worldwide fan and customer bases through personalized, precisely targeted mobile messages. Infobip's mission is to enable omnichannel engagement across the customer journey through a single platform that also supports user authentication and contact center solutions.
The partnership looks to be strategic rather than an integration of technologies, and marketers that lean heavily on channels such as SMS, email, voice, web and mobile push, in-app messaging, Instagram, Messenger and WhatsApp could benefit. With high profile celebrity users, including Ashton Kutcher and Kerry Washington, and enterprise brands such as McDonald's, CNN and William-Sonoma, Community adds a touch of glamour to the mix.
It remains to be seen whether Community will expand its capabilities across additional channels, but with Infobip now onboard, the possibility is certainly there.
Originally reported by Martech: https://martech.org/infobip-partners-with-community-to-launch-a-global-messaging-offering/
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