Integrate, a demand generation and acceleration platform, has announced the launch of a new app, Mobile Connect, to help B2B marketers capture lead data on the move, particularly at third-party events. Mobile Connect, which will be available for download from iTunes and Android app stores in Q3, will enable marketers to capture lead data by photographing badges or business cards and transcribing lead information within the app. The data can be transferred, via the Integrate Demand Acceleration Platform, to CRM and marketing automation systems.
With events for B2B marketers returning, efficient collection of lead data is a priority. The app from Integrate will extend the capability to gather lead data at any event and in any environment. Integrate has also launched two additional features: Universal API, which will enable data to be sent from other sources such as customer apps and forms, and a display ads pacing dashboard, which provides visibility into how often impressions are delivered and their impact on conversion rate.
The new app and features from Integrate are a welcome addition for technology-savvy business professionals looking to capture and capitalise on lead data. With the ability to collect data on the move, even at third-party events, and the insight provided by the display ads pacing dashboard, the app and features will help companies accelerate demand generation and ensure the success of their campaigns.
Originally reported by Martech: https://martech.org/integrate-launches-app-to-capture-lead-data-on-the-move/
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