Jennifer Luby has had a remarkable 17-year journey in marketing technology, from HTML e-mail developer to Salesforce marketing cloud architect. In an interview for the MarTech Salary and Career Survey, she talked about her job, the challenges she has faced, and her experience of the wage gap in marketing technology.
Starting out as an HTML e-mail developer, Jennifer quickly dabbled in website design and HTML pages before clients began asking her to develop automated e-mail sending solutions. This led her to explore different e-mail service providers, such as MailChimp and Adobe Campaign, and eventually to Salesforce Marketing Cloud.
Jennifer expressed her love for the creativity she experiences when configuring and architecting systems to meet a business’s needs. She also discussed the challenge of managing changes while also keeping documentation transparent, accessible, and clearly communicated.
When reflecting on her past experiences, Jennifer spoke of her encounters with inappropriately balanced power hierarchies and data silos. She also highlighted the lack of awareness and advocacy for women in marketing technology, and the greater disparity for women of colour.
Jennifer’s story is a reminder of the importance of advocating for equal access to resources and opportunities for women in the marketing technology industry. It is vital that businesses recognise the need for diversity and take steps to ensure gender equality.
Originally reported by Martech: https://martech.org/martech-salary-and-career-jennifer-luby-on-facing-challenges/
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