Kristin Carey has worn many hats during her successful marketing career. She has gone from cold calling to cutting-edge B2B marketing, and has worked for companies like Walmart, Citigroup and First Derivatives. Starting with a degree in marketing and operations management, Kristin’s career has taken her around the world.
Kristin’s career began when she had the opportunity to join Walmart as an inventory manager. However, she decided against this and instead took a job with Citigroup, working as an asset manager in their training program. She was then moved to Philadelphia, before being laid off only eight months later.
Kristin then found a startup called MRP, where she was an account executive cold calling for Microsoft Dynamics and SAP ERP solutions. From here she progressed to managing clients and recruiting 200 people, before the company was eventually acquired by First Derivatives.
Kristin then moved on to eTrigue, the sister company of 3 Marketers Advertising, where she worked on a project for a major digital communications company. The project was a high-end direct mail campaign, which unfortunately didn’t go as planned and caused some damage control.
After 16 years with First Derivatives, Kristin felt it was time to move on and she found her next job through a mutual colleague. Her advice to women in marketing is to know their value and build their brand, as being an employee is just as much of a sales pitch as selling a product to a customer.
Kristin loves the relationships she has formed with clients through her career, as she has been able to see them progress and grow over the years. She believes that women should understand their worth and be able to negotiate properly when taking on a new role, in order to close the 24% salary discrepancy between men and women in marketing.
Originally reported by Martech: https://martech.org/salary-and-career-kristin-carey-on-the-benefits-of-doing-some-of-everything/
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