Latest AI-Powered Martech Releases: Revolutionising Marketing Technology

Artificial Intelligence (AI) is revolutionising the field of marketing technology, as evidenced by the launch of ChatGPT and the increasing number of solutions being announced every day. In order to keep up with the competition, 35% of chief revenue officers plan to create an AI operations team within their organisation by 2025, according to Gartner. This is in line with Gartner's Seller Time Spend Assessment of 1,204 sellers in May 2023, which found that sellers spend 52% of their time creating and delivering value messaging across the sales process.

Here is a roundup of the latest AI-powered martech products, platforms and features that have been announced this week:

• Meltwater has added AI Assistants to its suite of products, including PR Assistant to help draft press releases and personalize pitches to journalists, AI Writing Assistant powered by the ChatGPT API to draft social content, and Klear for influencer marketing.
• Sinch’s Customer Communications Cloud has launched Smart Conversations, an AI capability that analyses intent in incoming messages.
• Sequel.io’s Sequel AI turns live video into B2B content, generating transcripts, blog articles, social posts and summaries.
• Aha Insights Technology’s Aha Intelligence is a generative AI analytics tool designed to summarise large qualitative datasets.
• Nativo has released its ContentAI suite for advertisers and publishers, which generates headlines with tone control, suggest preview texts, rephrases and refreshes content, and analyses campaign performance.
• Mailmodo’s Prompt Hunt is a collection of 300+ AI prompts created exclusively for marketers.

These new AI-powered solutions are helping businesses to optimise their marketing operations and messaging, freeing up time to focus on delivering value. As the competition for customer attention intensifies, businesses must stay up-to-date on the latest AI-powered martech releases in order to gain a competitive edge.

Originally reported by Martech: https://martech.org/the-latest-in-ai-powered-martech-releases/
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